Expertise

According to his clients, “if you are embroiled in a fight, there is no one better than Rowland Buehrlen.” The experienced trade mark attorney is known for his keen insight into trade mark litigation and prosecution, perceptive intellect and sharp advocacy skills. The head of our office in Malta, close to the EUIPO, he is particularly experienced in EU trade mark filings, along with trade mark opposition and infringement proceedings.

Rowland has over 24 years’ experience of trade mark practice. During this time, he has represented clients, ranging from individual artists and entrepreneurs, to multinational giants, in a diverse range of industries. Whether he’s working for food producers, clothing manufacturers, financial service providers, international salon businesses, world famous rock bands, or manufacturers of domestic appliances and home entertainment equipment, his advice is always “swift and practical” as well as “pragmatic, sensible and diligent” according to clients.

Qualified to practise as a trade mark attorney under the laws of the Republic of Ireland, as well as the UK, Roly has continued to appear post-Brexit before the EUIPO in relation to European Union Trade Marks and Designs. Fluent in both French and German, the head of our Malta office also regularly represents clients before the EUIPO’s Board of Appeal, and has had some of his cases cited in EUIPO’s own guidelines. Others have been referred to the General Court where several have been cited in subsequent decisions.

Appreciated by clients as a good person to have on your side in hard fought cases, Rowland particularly enjoys the most challenging disputes, such as trade mark opposition and infringement proceedings. As an experienced advocate, he regularly represents his clients at hearings before the UK Intellectual Property Office (UKIPO) and the Appointed Person, making detailed legal submissions and cross-examining witnesses, here his track record has been outstanding, with a CITMA Review from 2019 listing him amongst the top 10 trade mark attorneys and solicitors by numbers of appearances at hearings.

Recommendations

Rowland has been recommended for several years as a leading trade mark attorney in The Legal 500 UK and World Trademark Review directories.

Based in Alicante, Rowland Buehrlen rounds out the team with his in-depth knowledge of EU trademark law. Regularly appearing before the EUIPO, he doesn’t shy away from complex disputes and makes all the right strategic moves to secure favourable results.
World Trademark Review 2025

“Among the standout partners and associates, Rowland Buehrlen is particularly impressive with his deep understanding of trade mark law and strategic insight.”
Client testimonial, Legal 500 UK 2025

“Rowland Buehrlen brings a profound understanding of EU trademark law and represents his patrons’ interests to the hilt in cancellation and opposition proceedings before the EUIPO and UKIPO.”
World Trademark Review 2024

“Rowland is very smart and practical. He is excellent at prosecution work, but he is also a good source of advice for enforcement and disputes.”
World Trademark Review 2023

“Connecting the firm to Europe is Rowland Buehrlen, who manages the Alicante office and is fluent in French and German. A qualified Irish trademark agent, he has developed thorough knowledge of both UK and European trademark law over the last two decades”.
World Trademark Review 2022

Awards

The Legal 500 UK, 2025, Recommended Lawyer

WTR 1000