Consumer products markets are among the world’s most innovative and fast moving. Fierce competition means that manufacturers of software, Set Top Boxes and AV equipment, white goods, smart phones, gaming devices, computing devices and other consumer appliances must make full use of intellectual property (IP) rights to protect their investment in bringing new products to market.
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Innovations in consumer products are not always as technically complicated as inventions in other industries, leading people to sometimes disregard the importance of filing patent applications for them. However, simplicity is no bar to patentability, and Beck Greener understands that the simplest innovations can often be key in differentiating a company’s products from their competition and creating a USP for their customers, and can often be the most profitable.
Beck Greener have a wealth of experience in obtaining patents for new consumer products for our clients and advising them on how to exploit that IP to benefit financially from their bright ideas and investment, as well as negotiating third party rights. We work with small companies on a budget looking to enter a market, as well as large multinational companies looking to implement filing strategies to grow a portfolio across a product range. Beck Greener are also highly experienced in advising on Design protection and how this can complement patent protection in providing a robust range of protection.
Advising US satellite television company on quick patent protection
We advised a US satellite television company on its strategy for obtaining quick patent protection in Europe for an important legacy case where prosecution had stalled at the EPO. We also advised on countries in which to validate granted patents, which came to 14 in total – a substantial number – and options for enforcing and obtaining licensing income. This is a key technology behind all modern internet streaming TV (examples including Netflix and Amazon) therefore the future licensing income is expected to be sizeable.