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Avi Freeman leads the Mechanical, Engineering, Physics & Digital group, and was lauded by the Legal 500 for his “exceptional tech and patent knowledge”, and for running “a great specialist team”.

Expertise

Experienced in working with market leading companies from fields as diverse as optics, communications, computer hardware and software, and electronic and mechanical engineering, Avi also takes great satisfaction in assisting start-ups and young companies, especially when the IP infrastructure he has helped to create supports their growth. He also enjoys supporting international hi-tech companies, either directly or through local patent attorneys.

Widely admired for his experience in the engineering, physics and electronics sectors, Avi has considerable expertise in advising on and obtaining patent protection for computer hardware and software. Valued by clients for his strong strategic sense, technical knowledge and real-world business skills, he prides himself on taking time to understand their products and deliver pragmatic advice, on time and to budget.

Avi is skilled at drafting, filing and prosecuting cases at the European Patent Office and at the UK Intellectual Property Office, acting for multinational corporations and start-ups alike. He has comprehensive experience of post-grant procedures at the EPO, achieving a high success rate in oppositions and appeals. Avi also has a large caseload before international patent offices, particularly the USPTO, where he prosecutes applications on behalf of direct clients with the assistance of local counsel. In addition to his patent workload, Avi also advises on the protection of both registered and unregistered designs. His problem solving skills mean that Avi is often brought in by clients when value added advice is at a premium, or asked to take over troublesome cases from other firms.

Active in thought leadership, Avi writes and publishes in the field of computer-implemented inventions, an area in which he is internationally recognised. He travels widely to the US, Asia and the Middle East, speaking and presenting on matters of European law ranging from general developments, like the European unitary patent, to the more specific, such as the European and UK approach to the protection of computer-implemented inventions. Avi, having been invited, recently chaired a round table on the subject of AI at the Asian Patent Attorneys Association Council Meeting.

'Avi Freeman is both highly competent and professional, an excellent communicator, and, better yet, is extremely commercially aware.'
‘Avi Freeman has exceptional tech and patent knowledge. He runs a great specialist team of associates, who always deliver top-quality work to brief and budget.’

Recommendations

Avi is listed as a band one individual in Chambers & Partners 2022 and is recommended for patents in Legal 500 UK 2022 and IAM Patent 1000 2021.

Avi is praised for “his vast technological range”, meaning “he always impresses clients with his understanding of their specific concerns.”
The Legal 500, UK 2022

“Avi Freeman – excellent availability and strategic advice.”
Client testimonial, Legal 500 UK 2022

“Avi has exceptional tech and patent knowledge. He runs a great specialist team of associates, who always deliver top-quality work to brief and budget.”
Client testimonial, Legal 500 UK 2021

“Avi has a very close working relationship with our business and provides a good service in terms of time to deliver and the highly detailed reporting that is produced. He has taken the time to understand our products and approach while adding real value to us.”
Client testimonial, Legal 500 UK 2021

“Avi speaks the language of software clients and is a percipient adviser on unregistered designs issues.”
IAM patent 1000 2021

“Avi is very knowledgeable and very strong on patents. He is good at spotting things that we might overlook.”
Head of Design, UK subsidiary of US-headquartered manufacturing conglomerate

Qualifications and memberships

  • European Patent Attorney 2001
  • European Design Attorney 2001
  • Chartered Patent Attorney 2000
  • BSc Physics, University of Bristol 1995
  • MSc Management of Intellectual Property, Queen Mary College, University of London 1997
  • Fellow of the Chartered Institute of Patent Attorneys (CIPA)

Awards

Chambers, 2022, Avi Freeman

The Legal 500 UK, 2022, Individual

WIPR Leaders, 2021

Career

Prior to joining Beck Greener, Avi worked in house as a patent attorney for a large photographic company.

 

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