Trade Mark Advocacy


When a British Trade Mark Application is opposed, or someone attempts to cancel a British Registration, the Intellectual Property Office allows parties to request a formal hearing on the matter.  As a result, around 50% of cases are decided after oral arguments have been presented by both sides.

At Beck Greener, we find hearings often offer the best opportunity to persuade the Office of the merits of a case, particularly where the facts are complex or the relevant marketplace is specialised.  Many firms hire barristers who were previously unfamiliar with the case to represent clients at hearings, though at Beck Greener we handle the advocacy ourselves, believing that the attorney who has handled the case from the outset is best placed to argue it before the tribunal, and our strong record of success bears that out.

The latest statistics on frequency of attendance at IPO hearings over the last five years have just been released, and we are pleased to report that we are the only firm of attorneys or solicitors with two members in the top ten.  Further, our head of trade marks Ian Bartlett is now placed second in the country by number of hearings since 2011, up two places in just one year.  We believe this illustrates our commitment to offering the best, most comprehensive service – from initial advice, commencement of proceedings and the submission of evidence, right through to written arguments and oral advocacy, our attorneys have the skills and expertise to see cases through to a final decision.

*Source: ITMA Review, Issue 422, December 2015/January 2016.

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