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“Smart, witty and quick on his feet,” according to clients, hard-hitting trade mark expert Roly Buehrlen is “always able to find a point that other attorneys overlook”.


According to his clients, “if you are embroiled in a fight, there is no one better than Rowland Buehrlen.” The experienced trade mark attorney is known for his keen insight into trade mark litigation and prosecution, perceptive intellect and sharp advocacy skills. The head of our office in Alicante Spain, close to the EUIPO, he is particularly experienced in EU trade mark filings, along with trade mark opposition and infringement proceedings.

Rowland has over 24 years’ experience of trade mark practice. During this time, he has represented clients, ranging from individual artists and entrepreneurs, to multinational giants, in a diverse range of industries. Whether he’s working for food producers, clothing manufacturers, financial service providers, international salon businesses, world famous rock bands, or manufacturers of domestic appliances and home entertainment equipment, his advice is always “swift and practical” as well as “pragmatic, sensible and diligent” according to clients.

Qualified to practise as a trade mark attorney under the laws of the Republic of Ireland, as well as the UK, Roly has continued to appear post-Brexit before the EUIPO in relation to European Union Trade Marks and Designs. Fluent in both French and German, the head of our Alicante office also regularly represents clients before the EUIPO’s Board of Appeal, and has had some of his cases cited in EUIPO’s own guidelines. Others have been referred to the General Court where several have been cited in subsequent decisions.

Appreciated by clients as a good person to have on your side in hard fought cases, Rowland particularly enjoys the most challenging disputes, such as trade mark opposition and infringement proceedings. As an experienced advocate, he regularly represents his clients at hearings before the UK Intellectual Property Office (UKIPO) and the Appointed Person, making detailed legal submissions and cross-examining witnesses, here his track record has been outstanding, with a CITMA Review from 2019 listing him amongst the top 10 trade mark attorneys and solicitors by numbers of appearances at hearings.

"If you are embroiled in a fight, there is no one better than Rowland Buehrlen, he is smart, witty and very quick on his feet. He is not impressionable, very thorough and does not like losing. In brief, this practice and in particular Buehrlen has your back."


Rowland has been recommended for several years as a leading trade mark attorney in The Legal 500 UK and World Trademark Review directories.

“Rowland Buehrlen brings a profound understanding of EU trademark law and represents his patrons’ interests to the hilt in cancellation and opposition proceedings before the EUIPO and UKIPO. ”
World Trademark Review 2024

“Rowland is very smart and practical. He is excellent at prosecution work, but he is also a good source of advice for enforcement and disputes.”
World Trademark Review 2023

“Connecting the firm to Europe is Rowland Buehrlen, who manages the Alicante office and is fluent in French and German. A qualified Irish trademark agent, he has developed thorough knowledge of both UK and European trademark law over the last two decades”.
World Trademark Review 2022

“I would recommend Rowland Buehrlen to anyone looking for a great trade mark attorney. He knows what he is doing, and works hard to master what the client is looking for. I gave him a recipe of what I wanted; he took that recipe, worked with it, added to it, and turned it into a masterpiece. He works hard, and is fair with his billing. Rowland not only has that ‘big firm’ background and expertise, but he is great to work with on a smaller level for people like us.”
Client testimonial, Legal 500 UK 2021

“Rowland Buehrlen and his team provide an excellent service. They are real professionals and make all IP matters as easy as a walk in the park for us.”
Client testimonial, Legal 500 UK 2021

“Concentrating on international trademark matters, French and German speaker Rowland Buehrlen is “pragmatic, sensible and diligent”, and “instrumental in bringing clarity and common sense to clients’ IP approaches”.
Client testimonial, World Trademark Review 2021


Qualifications and memberships

  • Registered Trade Mark Agent (Ireland) 2017
  • European Trade Mark & Design Attorney 2002
  • Chartered Trade Mark Attorney 2002
  • Member of the Chartered Institute of Trade Mark Attorneys
  • LLB University of Manchester 1995


The Legal 500 UK, 2024, Recommended Lawyer

WTR 1000

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